In have a review of just how VH1’s ‘Tough Love’ leveraged Facebook

In have a review of just how VH1’s ‘Tough Love’ leveraged Facebook

Throughout the personal tv Summit thirty days that is final Facebook’s Andy Mitchell told the audience that he’s “pretty confident” the massive social network will help drive reviews. Since Twitter has significantly more than 800 million active users, most systems have actually actually utilized a technique of developing show-specific pages to make and nurture the communities around their programs. That is and also the situation that is actual VH1’s ‘Tough like, ’ an actual possibility show about matchmaking and advice this is certainly dating hosted by matchmaker and celeb-host Steven Ward.

Nigel Cox-Hagan, VH1’s Executive Vice President, Creative Group and customer marketing, supplied us an in-depth conference as to the way they obtained over 45,000 brand new Facebook fans as the end of September by beginning the “Ditch or Date” Facebook application to show fans that possibly the worst times might have an ending that is pleased. Through the applying, developed utilizing their agency Attention, they crowd sourced over 10,000 date or ditch votes across 1,0000 tales from fans about their times which are terrible.

Lost Remote: that which was the right path of TV that is social ‘Tough Love’?

Nigel Cox-Hagan: Facebook, especially over the past couple of years has exploded to be a very platform that is prominent our branding and every thing over the course of the last a period that is long.

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